The Oxford Street Big Day of JOY for GOSH

18 November 2024

You’re invited to a day of festive cheer on Oxford Street – celebrate the Big Day of JOY with live performances bringing magic and entertainment to everyone on Saturday 7th December…not even the storm can stop us from spreading festive cheer! Experience a range of performances from an enchanting gospel choir, acapella trio and much more! Read below for where to find them in stores along Oxford Street…

Christmas is a time of giving, so help make Christmas feel like Christmas for seriously ill children by donating to our charity partner – Great Ormond Street Hospital Charity (GOSH Charity. Look out for GOSH Charity staff on the day and tap to donate, or visit their website and donate below. All proceeds will go directly to GOSH Charity.

Donate here

Spreading joy & festive cheer

Don’t miss performances from our special acts in stores along Oxford Street! Catch CK Gospel Choir at John Lewis in the morning, from 10am-12pm, entertaining crowds with a mixture of Christmas carols and Christmas classics all with their incredible gospel singing energy. Shopping in the afternoon? Don’t worry – you can catch them at Primark Oxford Street West between 1-4pm. Look out for the GOSH representatives at each location to give back this festive season.

Fancy a bit of singing on the side of your street food? Market Halls will be hosting The Charlalas as they share the joy of the season with songs and smiles. Join the vocal trio as they sing festive favourites – it’ll be tonnes of bubbly fun!

Primark Oxford Street East will be hosting another musical act with Vox Collective bringing you festive and well known songs in their unique acoustic arrangements – the perfect soundtrack to your Christmas shopping in Primark!

Christmas shopping can only mean one thing…Oxford Street

Oxford Street has everything you need to ace your Christmas shopping this year. Still unsure on what to get? Our Gift Guides are a great place to start, explore gifts for her, gifts for him, gifts for the kids and much more! For this special day, lots of stores are getting into the festive spirit and offering special discounts, treats and experiences! See below for more information…

Classic festive activities

Be sure to meet the famous Roaming Santa at Selfridges and say hello to the magic maker of Christmas! Shop the different departments and tick everyone off your list in one go. We love the Selfridges Christmas shop – their biggest yet – for the kitsch decorations and tinsel covered trolleys, a real emporium of festive spirit.

John Lewis have a jam-packed festive schedule on Saturday 7th December. A visit to their wonderful Santa’s Grotto is a must to get into the spirit of Christmas. Settle in for a festive story with Santa and share your Christmas wishes – perfect for kids! Don’t miss Trickey the Twist, a balloon modeller on the 4th floor from midday and a festive face painter as well! A fan of Christmas jumpers? Then join Cricut and make your very own, from 10:30am-12:30pm this is a must-do festive activity, book here. Still trying to figure out what to buy? Don’t miss these tasting and demo sessions – rum maker Duppy Share are handing out samples on the lower ground from midday, and for the best festive drink out there try Irish cream from Coole Swan as well.

Head to Lush for a masterclass in reusable festive wrapping. Using Knot Wraps, a beautifully crafted piece of ornately decorated fabric that replaces the need for disposable wrapping paper, the service is free and staff can wrap anything you’d like! Join their festive bath bomb masterclass and make the perfect gift for a loved one this Christmas.

Festive treats

Make sure to head to Rituals as your first stop for the day as they are offering the first 50 paying customers a luxury festive goody bag…the scents and products at Rituals make for ideal gifts for everyone on your list and a special treat makes this even more enticing! We will see you there.

The Disney Store will be giving away amazing Disney products throughout the day, including Disney stickers, Christmas post cards and collectible opening ceremony keys! And there is more, spend over £75 and receive a festive gift – the incredibly cute Festive Mickey Mouse Mug. Kids will love exploring the life size Moana and princess area, and for adults don’t miss the D350 space for fans of star wars and much more!

Swing by LAVO at The BoTree hotel and tuck into their famous 20 layer cake that has had a festive makeover – so gorgeous you won’t want to eat it…but trust us, it is delicious!

If you’re looking for a pick me up, swing by Reiss to not only discover their party collection to find a sparkly and stylish outfit for Christmas day or New Years Eve, but enjoy their Sip & Shop event – sip on Prosecco and tuck into festive nibbles.

Schuh is teaming up with Big Kid Ice Cream, serving wild flavours like candy cane oreo, mince pie caramel and mulled mango! Scoop ‘em up from 12-4pm – or live with the FOMO!

Christmas isn’t Christmas without mince pies, so be sure to swing by River Island for festive snacks and a choir when shopping their winter collection, from 12:30pm until 5pm.

Kurt Geiger are pouring Prosecco from 2pm every day this festive season…including on our Big Day of JOY! Grab a glass and explore their bestsellers and party-ready pieces – we are obsessed with the mini bags. Buying a gift and want to add that personal touch? Emboss any bag or small leather good between 11am and 7pm as well.

Looking for a dinner spot for post Christmas shopping? Look no further than 1864 Rooftop Bar & Kitchen. With a full festive makeover, the rooftop on the 6th floor of John Lewis has been transformed into a winter wonderland. Book an igloo and share the feasting menu. Enjoy mulled wine and winter warmers to the tune of a DJ every Friday and Saturday night to get the party vibes going! Book here.

Seasonal savings

Exclusively at the Reserved East store, located at 70-88 Oxford St, bop along to tunes by a DJ as you shop the party collection, and gifts for her. Spend over £45 and be one of the first 100 customers to receive a free tote bag. Plus, enjoy a complimentary cookie and Jenki Matcha drink (voted one of the best matchas in London!) with your purchase, available whilst stock lasts.

Oxford Street has more than just shopping…experience the very best of modern art at Moco Museum. Presenting our Big Day of JOY flyers, that will be handed out along the street on the day, save £5 on a ticket and pay £19.90 instead of £24.90. A great activity to break up the day and experience beautiful creativity!

Visit Victorinox’s flagship store at 388 Oxford St and receive 10% off every purchase on the day! Ideal for ticking of gifts for the men in your life, shop leather goods such as wallets and rucksacks, as well as fragrances. Spend over £100 and receive an exclusive and high-quality pizza cutter as a gift.

A watch is a thoughtful and personal gift to open on Christmas morning. With any purchase Longines are offering a beautiful book outlining the history of the brand, perfect for coffee tables, as well as festive treats in store on the day.

Boux Avenue are offering a treat to customers for the entire weekend…get a FREE “cosy night in” goodie bag worth £23 in Boux Avenue Oxford Street between Friday 6th – Sunday 8th December, when you spend £70. Available whilst stocks last. Additionally, on Saturday only, personalise your PJ purchase with initials embroidered for FREE! For full T&C’s, ask in store for details.

Christmassy experiences

Afternoon tea is a special treat all year round, but at Christmas time there is a sprinkle of festive magic. Bond St Tea Rooms are offering 20% off their festive menu to spread the joy. The perfect place to wrap up your day of Christmas shopping (pardon the pun!), book here.

JD Sports will have a DJ in store to bring the energy to your festive shopping, with a Christmas banger in there every now and again. Donations to our Christmas charity partner are encouraged at the till, with the JD Foundation matching all donations for the day.

Victoria’s Secret are bringing the magic to Christmas with a magician in store throughout the day. Be amazed at the tricks and don’t forget to browse the shop too…we have our eye on the pyjamas, a thoughtful gift or a treat for yourself.

A fan of art? Then don’t miss FRAMELESS Lates on Saturday 7th December and explore the immersive galleries after hours. Grab a mulled wine and discover the four galleries alongside a curated soundtrack from Soho Radio. Don’t forget to stop by the Café Bar for the new festive menu – a great way to end your day on Oxford Street.

If live music is your thing, then don’t miss live music acts performing at Market Halls Oxford St at 2-4pm and 7:30-9:30pm. Free to attend, you can book or walk in and tuck into festive menus from street food vendors. Our favourite is the 20ft Gravy Train from Twenty Ft Fried Chicken, crispy fried chicken with gravy – yummy!

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