The Oxford Street Big Day of JOY for GOSH

18 November 2024

You’re invited to a day of festive cheer on Oxford Street – celebrate the Big Day of JOY with a trail of live performances bringing magic and entertainment to everyone on Saturday 7th December. From 10am – 4pm, follow the stars and experience a range of performances from an enchanting gospel choir, Christmas themed stilt walkers, energetic acrobats, a musical duo performing all the very best Christmas songs and much more!

Christmas is a time of giving, so help make Christmas feel like Christmas for seriously ill children by donating to our charity partner – Great Ormond Street Hospital Charity (GOSH Charity. Look out for GOSH Charity staff on the day and tap to donate, or visit their website and donate here. All proceeds will go directly to GOSH Charity.

Christmas shopping can only mean one thing…Oxford Street

Oxford Street has everything you need to ace your Christmas shopping this year. Still unsure on what to get? Our Gift Guides are a great place to start, explore gifts for her, gifts for him, gifts for the kids and much more! For this special day, lots of stores are getting into the festive spirit and offering special discounts, treats and experiences! See below for more information…

Classic festive activities

Be sure to meet the infamous Roaming Santa at Selfridges and say hello to the magic maker of Christmas! Shop the different departments and tick everyone off your list in one go. We love the Selfridges Christmas shop – their biggest yet – for the kitsch decorations and tinsel covered trolleys, a real emporium of festive spirit.

John Lewis have a jam-packed festive schedule on Saturday 7th December. A visit to their wonderful Santa’s Grotto is a must to get into the spirit of Christmas. Settle in for a festive story with Santa and share your Christmas wishes – perfect for kids! Don’t miss Trickey the Twist, a balloon modeller on the 4th floor from midday and a festive face painter as well! A fan of Christmas jumpers? Then join Cricut and make your very own, from 10:30am-12:30pm this is a must-do festive activity, book here. Still trying to figure out what to buy? Don’t miss these tasting and demo sessions – rum maker Duppy Share are handing out samples on the lower ground from midday, and for the best festive drink out there try Irish cream from Coole Swan as well.

Head to Lush for a masterclass in reusable festive wrapping. Using Knot Wraps, a beautifully crafted piece of ornately decorated fabric that replaces the need for disposable wrapping paper, the service is free and staff can wrap anything you’d like! Join their festive bath bomb masterclass and make the perfect gift for a loved one this Christmas.

Festive treats

Make sure to head to Rituals as your first stop for the day as they are offering the first 50 paying customers a luxury festive goody bag…the scents and products at Rituals make for ideal gifts for everyone on your list and a special treat makes this even more enticing! We will see you there.

Swing by LAVO at The BoTree hotel and tuck into their infamous 20 layer cake that has had a festive makeover – so gorgeous you won’t want to eat it…but trust us, it is delicious!

If you’re looking for a pick me up, swing by Reiss to not only discover their party collection to find a sparkly and stylish outfit for Christmas day or New Years Eve, but enjoy their Sip & Shop event – sip on Prosecco and tuck into festive nibbles.

Schuh will have an ice cream cart in store. Get a cone and browse the winter collection of boots as well as your favourite trainer brands including Adidas, Nike, Converse and much more. As the saying goes, you scream, I scream, we all scream for ice cream…this is one not to miss!

Christmas isn’t Christmas without mince pies, so be sure to swing by River Island for festive snacks and a choir when shopping their winter collection.

Looking for a dinner spot for post Christmas shopping? Look no further than 1864 Rooftop Bar & Kitchen. With a full festive makeover, the rooftop on the 6th floor of John Lewis has been transformed into a winter wonderland. Book an igloo and share the feasting menu. Enjoy mulled wine and winter warmers to the tune of a DJ every Friday and Saturday night to get the party vibes going! Book here.

Seasonal savings

Exclusively at the Reserved East store, located at 70-88 Oxford St, bop along to tunes by a DJ as you shop the party collection, and gifts for her. Spend over £50 and receive a Reserved tote bag and festive cookie!

Oxford Street has more than just shopping…experience the very best of modern art at Moco Museum. Presenting our Big Day of JOY flyers, that will be handed out along the street on the day, save £5 on a ticket and pay £19.90 instead of £24.90. A great activity to break up the day and experience beautiful creativity!

Visit Victorinox’s flagship store at 388 Oxford St and receive 10% off every purchase on the day! Ideal for ticking of gifts for the men in your life, shop leather goods such as wallets and rucksacks, as well as fragrances. Spend over £100 and receive an exclusive and high-quality pizza cutter as a gift.

A watch is a thoughtful and personal gift to open on Christmas morning. With any purchase Longines are offering a beautiful book outlining the history of the brand, perfect for coffee tables, as well as festive treats in store on the day.

Take some time for yourself amongst the madness of Christmas shopping and head to Boux Avenue for a bra fitting. Receive a special gift if you buy items over £60. A good fitting bra is a gamechanger, so be sure to carve out time to stop by.

Christmassy experiences

Afternoon tea is a special treat all year round, but at Christmas time there is a sprinkle of festive magic. Bond St Tea Rooms are offering 20% off their festive menu to spread the joy. The perfect place to wrap up your day of Christmas shopping (pardon the pun!), book here.

JD Sports will have a DJ in store to bring the energy to your festive shopping, with a Christmas banger in there every now and again. Donations to our Christmas charity partner are encouraged at the till, with the JD Foundation matching all donations for the day.

Victoria’s Secret are bringing the magic to Christmas with a magician in store throughout the day. Be amazed at the tricks and don’t forget to browse the shop too…we have our eye on the pyjamas, a thoughtful gift or a treat for yourself.

A fan of art? Then don’t miss FRAMELESS Lates on Saturday 7th December and explore the immersive galleries after hours. Grab a mulled wine and discover the four galleries alongside a curated soundtrack from Soho Radio. Don’t forget to stop by the Café Bar for the new festive menu – a great way to end your day on Oxford Street.

If live music is your thing, then don’t miss live music acts performing at Market Halls Oxford St at 2-4pm and 7:30-9:30pm. Free to attend, you can book or walk in and tuck into festive menus from street food vendors. Our favourite is the 20ft Gravy Train from Twenty Ft Fried Chicken, crispy fried chicken with gravy – yummy!

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