Under Armour inspires you with performance solutions you never knew you needed but can’t imagine living without. It has the mission to make you better through passion, design, and the relentless pursuit of innovation. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel–gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. It is Our legendary innovation—tight to make you feel powerful, so you can work harder and power through pressure. Through continuous development and driven by its love for athletes, Under Armour is now the human performance company that gives you the edge to push beyond any limit and that changed the performance apparel& footwear game. Under Armour Oxford Str. store is the third own & operated Brand House in London and is as testament to the brands expansion across EMEA. The space uses the new cutting-edge store city concept and features performance and sportswear across popular co-gender train, run, & sport style apparel franchises such as: UA HeatGear & ColdGear,UA Vanish, UA Unstoppable, UA Launch, Curry, as well as footwear UA INFINITE, UA TRIBASE, and many more.