The Dyson Demo on Oxford Street is an immersive platform designed to encourage people to experience Dyson technology first hand. On the ground floor, you can test the latest Dyson V15 cord free vacuum, see how the Dyson Pure Hot & Cool can purify your home and even learn about the effects of artificial lighting with the Dyson Lightcycle. On the first floor, you'll find the Beauty Lab; an operational salon where customers can enjoy a professional blow-dry engineered to give healthier looking hair. Professionally trained hair stylists will offer a menu of 8 looks to choose from using the Dyson Supersonic hair dryer and Dyson Airwrap styler and the Dyson Corrale Straightener. Appointments are £35, payable at the Dyson Demo Store - Beauty Lab, London. Visit www.weezevent.com/dyson-beauty-lab-blowdry to schedule a session.