Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies, solid shampoo bars and solid toothpaste (Toothy Tabs), Lush places emphasis on fresh ingredients like organic fruits and vegetables and the highest quality herbs, flowers and essential oils. As befits its grocery heritage, customers are also encouraged to choose their cosmetics personally; prices are by weight and wrapped in greaseproof; and products carry use-by dates so it’s easy to see when your product was made, and by whom. Lush operates a strict policy against animal testing - items suitable for both vegetarians and vegans are clearly marked - and operates a thoroughly comprehensive Ethical Buying department, supporting Fair Trade and Community Trade initiatives across the world.