Oxford Street has turned blue with a hint of yellow…IKEA’s Hus of FRAKTA pop-up is now open! Step into a blue emporium and experience the iconic FRAKTA bag in all its glory.
The Hus of FRAKTA invites you to personalise your very own FRAKTA bag with two initials and a choice of the famous blue and yellow colours of IKEA. Mark up your preference and take it to the desk to be personalised. At 50p for a medium bag or 75p a large bag and £3 for personalisation, the cost is minimal but the experience is designed to be luxurious.
Whilst you wait, explore the ‘Curated Collection’ showcasing some of IKEA’s most iconic products for purchase – we loved the cactus watering can! Don’t miss ‘The Blue Edit’, a display that mirrors those found in luxury fashion houses! And the best bit…there are blue themed sweets available. Press the button and a mysterious treat will appear!
Pick up your bag and receive an authentication certificate for your newly prized possession. Perfect for all your everyday needs, from a workbag, laundry bag or gym bag – the beauty of the FRAKTA bag is that it is what you make it!
Visit the pop-up at 216 Oxford Street, next to the forthcoming Oxford Street store. Open daily from 11am until 8pm, Monday – Saturday, and 12pm until 6pm on Sundays until March 2025. We don’t know about you, but we are counting down the days until the full IKEA store is open!
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