Boux Avenue spotlights Breast Cancer Awareness Month

11 October 2024

Head down to the Boux Avenue store at 496 Oxford Street tomorrow to support Breast Cancer Awareness Month and help raise money for CoppaFeel!, a UK charity that encourages young people to “get to know their boobs better”, so they know when there is a change and need to do something about it. The store will be transformed into a pink oasis, with all staff dressing exclusively in pink to support this important cause.

Throughout October, Boux Avenue are donating 10% of sales from the bestselling Ribbed Seamless Scallop Bralette and matching thong in Powder Pink. The Ribbed Seamless Scallop Bralette in Powder Pink provides the utmost comfort all day long, perfect to either treat yourself, or gift a loved one this Christmas. This bralette is made with a circular knitted technology that allows the bralette to adapt to the bust, along with the ribbed texture allowing more flexibility to the fabric providing excellent stretch recovery, creating the ultimate fit. The bralette is non-wired with removable modesty padding offering a ‘no bra’ feeling, whilst still providing secure support to the bust. Available in sizes XS to L, it retails for £20.00.

Why not complete the set with the Ribbed Seamless Scallop Thong in Powder Pink, also available in sizes XS to L at £14.00, for ultimate stylish comfort on those lazy days. What makes this set extra special is that it will benefit and support charity partner, CoppaFeel!, during this Breast Cancer Awareness Month.

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