Attention NBA fans!
The National Basketball Association announced that their flagship Store in London has relocated from its original location at Foubert’s Place in Soho to the capital’s iconic Oxford Street. The new store, located at 267-269 Oxford Street is now open.
The three-floor, nearly 9,000 square foot interactive retail and community space features the most extensive range of officially licensed NBA merchandise for youth and adults. This includes current and former player jerseys, apparel, headwear, footwear, sporting goods, toys, memorabilia and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store also offers advanced on-site customization services for fans to personalize jerseys – a signature feature available at multiple NBA retail locations.
As part of the innovative design, the store features several interactive elements, including LED screens showing NBA highlights, interviews, analysis and social media content as well as measure-ups and handprints of notable NBA players and legends. The store also features a dedicated activation space complete with a 200-inch-wide LED screen and gaming facilities that will host product launches, fan events, special appearances and more.
Visit today at 267-269 Oxford Street!
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