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This Way To Utopia, Uniqlo relaunch it’s flagship store – 311 Oxford Street

Uniqlo are relaunching it’s global flagship, 311 Oxford Street with This Way to Utopia, a celebration of the vibrant London scene. The renovated store will open at 8am on Friday 18th March – with an exclusive goody bag for the first 311 customers who attend the reopening!

With exciting new partnerships and collaborations, Uniqlo fans can shop exclusive collaborations first on Oxford Street. The latest collaboration from Liberty London will be on sale for the first time at the store opening on the 18th before the rest of the world!

uniqlo mens and womens

This collaboration will sit as one of the collection in the store’s new WearHouse, a space featuring collaborations with other great brands aimed at providing a tribute to London and a unique shopping experience with themes changing monthly!

Taking it to the rooftop, Uniqlo in partnership with London radio station, NTS will host monthly events at 311 Oxford Street. Including a summer BBQ on the roof of the store – so stay tuned to find out how you can be there. A new partnerships with Tate Modern will see Uniqlo sponsoring the new series of Tate Modern’s Friday night lates starting in Autumn and the Tate will also be involved in quarterly in-store events.




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