ASICS has always believed in the positive benefits of movement on both the body and the mind. It is why the brand is called ASICS.  ’Anima Sana in Corpore Sano‘ or a Sound Mind in a Sound Body. Since 1949, its purpose has been to help people achieve a sound mind in a sound body. ASICS’ founder, Kihachiro Onitsuka had the ambition to use movement to improve the physical and mental health of people in post-war Japan. He saw that movement had the power to lift spirits, project positivity, and propel people and whole communities forward. And more than 70 years on, ASICS still believes this. Indeed, ASICS believes that sport has the power to uplift the world. Because movement is more than the physical activity itself. It frees the mind and, by doing so, helps people feel better. That is why ASICS continues to design and develop superior products to support more people to move for body and for mind.