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Pride on Oxford Street

With pride kicking off from the 10 June and the big weekend of activity on 25 and 26 June, we’re joining in the celebrations along with some of our brands. Check out below the ways you can get involved when you’re visiting us.

22 – 26 June   Get a selfie with our Pride flags

Strike a pose and snap a memory  with our Pride flags at Oxford Circus and don’t forget to include #PrideInLondon and @OxfordStreetW1

pride flags on OXST

24 June   Get Pride ready at House of Fraser

House of Fraser invites you to celebrate this years London Pride in its Oxford Street store from 12-6pm on Friday 23 June. Pose up a storm the fabulous duo Maxi & Bougie who will be parading the beauty hall, and then if you share your photo using the hashtag #HOFPride you can get a print out at our Pride Hashtag station at Beneift cosmetics. And if you aren’t Pride ready yet Benefit will also be on hand offering complimentary make-overs to get the look and showing off its new exclusive eye-brow range to trial out to make sure your brows and contour are on point.


 25 June   Spin the wheel at Gap

On Saturday 25th Gap will be hosting events at both the Oxford Circus and Flagship Store. At the Oxford Circus store (223-225 Oxford St) there will be a “wheel of fortune” promotion where everyone’s a winner. With prizes including free t-shirts, whistles and lollipops. We’ll also have the team from TALLOWAH LDN instore DJ’ing, dancing and creating a moment in the windows, from 1-5pm on the day.

Visit the flagship store (376-384 Oxford St) where DJ Adam Turner of TURN:ED ON will be spinning the tunes from 1-4.30pm.

pride - gap

Join in the Pride Parade

Dress to impress in your most glorious gear (which you can find in abundance on Oxford Street) at this iconic parade which kicks off at 1pm from Portland Place, moving down through Oxford Circus with the grand finale at Whitehall Palace. More details here.



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Harriett Ferziger
June 23, 2016

Way to go! Let's keep extending loving suppport to our LGBT brothers and sisters.