17 – 19 June marks the opening weekend of the new Tate Modern, a landmark moment that Uniqlo is honored to support. To celebrate the opening of this leading arts institution, Uniqlo are running a series of events, partnerships and activities called London Dreaming.
Swing by between 17 – 19 June to discover the ‘London Dreaming’ installation featuring ribbons, high winds and day-changing adventures in the Switch House, Level 6, 311 Oxford Street. Make your way down to the 3rd floor and visit the WearHouse where Uniqlo will also be hosting a series of connected experiences and events, the cultural concept space at the heart of 311 Oxford Street, its global flagship store.
And before you leave take a moment to enjoy the windows which are part of an artist showcase in collaboration with Tate, with Uniqlo’s London store windows home to work by young and emerging artists for the month of June. Their work is a response to the theme ‘Future’ and will be showcased in structures inspired by the architecture of the new Tate Modern.